<aside> ℹ️ Curalie, founded in 2017, is a subsidiary of Helios Global Health, Europe's largest healthcare provider with acute care facilities in Germany, Spain and Latin America. Curalie develops science-backed data-driven digital health products to provide quickly and locally accessible medicine for everyone around the globe.

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• TL;DR (click the triangle to open)

<aside> <img src="/icons/chat_gray.svg" alt="/icons/chat_gray.svg" width="40px" /> Martin Stahl (CPO):

Now for the first time we can fully experience, understand, and demonstrate the complete journey with all the physical touchpoints. It is incredible what you have done here!

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Detailed Achievements

• Managed several workstreams (in order of priority and effort):
  • experiential prototype for demonstrating the C4U2BE value proposition to decision-makers (basically a hybrid digital/showroom sales tool for B2G business development)
  • product discovery for patient solutions across the complete journey with extended touchpoints (digital and physical)
  • complementary product discovery for healthcare professional solutions
  • product internationalisation and preparation for entering 3 international target markets
• Onboarded at lightning speed in a complex regulated environment and was thus able to frame mission-critical decisions only after two weeks of learning and liaising with stakeholders and experts across the company. Pinpointed major product risk right then (in plain words: my team was headed for an impossible suicide mission).
• Mitigated risk by untangling, clarifying, and focusing the product strategy on the essential core, aligning the mission with the capabilities and resources of the organisation: less but much better, effective, concrete, and achievable.
• Differentiated the concept into (1) a bizdev product targeting a B2G buyer persona and (2) the actual product serving patients in the target markets
• Synergised both strategic tracks by employing (1) as a 'discovery and vision device' via prototyping for (2)
• At the same time lowered the market entry barrier for (2): Curalie can now run low-risk experiments with partial MVPs in the target markets and generate insights without losing sight – and more important: B2G sales opportunities – of the greater whole.
• Rallied internal and external stakeholders behind the reframed product mission.
• Successfully managed complex dependencies, both organisational and technical. Thanks to the product management team and several tech leads jointly pulling the right strings.
• Thus enabled coherent action across the organisation to achieve the mission on time.
• Buffered stakeholder demand for premature convergence and feature definition, enabling the team to discover important insights and come up with superior solutions without wasting effort on lofty assumptions about work to be done.
  • 💡In product you often need to go ‘slow’ in order to be fast and economic
• Sourced and integrated all kinds of business intelligence from formerly untapped origins to inform better decisions despite massive time pressure.
  • 💡Good decisions require integrated business intelligence
• Built strong empowered cross-functional team from scratch.
• Facilitated numerous workshops with the team and stakeholders for sensemaking, coherence, and product discovery. (I consider creating situational awareness and providing useful actionable context for everyone concerned as key for successful product management.)
• Simplified tangled patient journey into only 3 fundamental archetypes
• Discovered and closed critical gaps in the patient and medical professional user journey. Clarified and defined missing medical and support roles for the product.